Customer retention is one of the essential cogs in any small business machine. While it's possible to continually market yourself to new individuals, creating a core group of people that have a loyalty to you and your brand is a great way to help your business grow. There are a number of ways to help you achieve this. - running loyalty email campaigns, actively engaging with them on social media, and going out of your way to ensure their experience with your company is as satisfying and smooth as possible. This dedication to customer service is what makes a good small business become great. People respond to being treated with respect and attention, so it's essential for you to provide your staff with the training and the means that will lead to the best service for your customers. One thing that is conducive to your staff's productivity and alignment to your business goals is how easy it is for them to interact with the software and systems you have in place. Sometimes it can be difficult to provide top-notch service on outdated programs. For example, if a customer wants to go through the details of a particular transaction or receipt that they've received and your administrative team struggle to find it, this can be an infuriating waste of time. That's why taking the time to invest in the latest software is a great way to help facilitate your employees with their customer service, which - in turn - leads to more customer retention in the long term. The CashManager software from Accomplish is a streamlined accounting platform that can cater to three different levels of technical prowess, and provide your business with an easy-to-use interface - making it easy to keep track of your cashflow and provide excellent service to your customers.