Maintaining a positive cashflow in your business is the name of the game when it comes to making a profit, which equates to ensuring your incoming wealth outweighs your outgoing expenses. A lot of business expenses can be saved nowadays by making effective use of technology. For example, with the recent development of social media as a large platform for business, you can reduce your overall spending on marketing by taking a DIY approach and utilising social media. Often, you can create and maintain your own pages for free, while engaging with your customers and exposing your business to a multitude of potentially new customers easily. Furthermore, if you're worried about the amount of money being spent on office supplies, now could be the time to consider converting to a paper-free office model. Not only will this help to reduce the amount of money you spend on things like printer ink, paper, filing cabinets and folders, but it can also increase your overall productivity by providing a streamlined administrative environment. For example, investing in small business accounting software like the CashManager range from Accomplish will give you the option to maintain your cashflow and budget, create reports and keep an eye on your business's financial health with a few simple clicks. Replacing the essential fixtures throughout your office with their energy-efficient, more sustainable options is another way to help reduce your expenses and keep that money in your pocket. Investigate things like water faucets, light bulbs and electrical fittings to determine if they can be replaced with better, more efficient models, which can go a long way to helping you make significant savings each month. These fixtures also have the added benefit of helping to save the environment, which is becoming increasingly important to many people across the globe and is a good business initiative to undertake.