Effective marketing can be a key tool in propelling your small business from a hyper-local market to a whole host of potential customers. Whilst social media and targeted campaigns have become increasingly common and easy to implement, in some cases, the old ways are the best.
Contacting customers directly can be incredibly effective when it's done right. Here are some considerations for your company if you want to better use emails in any marketing campaign:
Make it easy for the customer
The vast majority of customers will lose interest if they feel they are giving up a whole host of personal details just to receive some product information. To begin with, centre your call to action around names and email addresses only.
Keeping things simple is more likely to warm customers to the idea of actually subscribing to your emails. Furthermore, once you gain their trust - perhaps with a particularly vibrant newsletter - they are more likely to further engage with what you are offering.
Consider your budget
If your small business is working with a limited marketing budget, emails can be the perfect solution. Unless you choose to use a dedicated email client or platform, you can send a whole host of information through to potential customers for very little cost.
Once you've built up interest, you can then start to grow your marketing budget and keep a keen eye on exactly what you can afford by utilising small business software such as CashManager from Accomplish.
Get the balance right
Both potential and existing customers will be turned off if you bombard their inboxes with content. Getting the right balance in an email marketing campaign can be crucial in making it a success.
Furthermore, most email management systems have complex filters which could identify your content as spam if you're too blase, leading to any hard work immediately going to waste.