Nearly every consumer these days has a smartphone or tablet. Whilst it's easy to view these as nothing more than often over-priced consumer tech, they can be a key tool for small businesses looking to market themselves more effectively.
Spreading the word about your company may have been difficult in the past. Fortunately, today, the vast majority of potential customers are walking around with devices in their pockets that can give your business direct access to them. Here are three tips on how you can best utilise mobile marketing:
Make sure your website is mobile friendly
The first step in boosting customer interaction via mobile devices is to make sure your website is mobile friendly.
Consumers are put off by wrong-sized text and stretched images - which will likely be the two main issues if you leave your mobile experience the same as your desktop one.
The cost of hosting a mobile version of a website is no longer vast, with the potential of increased business and engagement vastly outweighing the outlay.
Integrate mobile into the bigger picture
Mobile is not the absolute be all and end all in marketing, but it can become a key asset in your enterprise's wider marketing strategy. Integration is absolutely crucial. Making sure the message that is put across in any mobile correspondence with customers matches up with their other experiences with your business is likely to prove successful.
Keep track of its impact
If you choose to implement a mobile marketing strategy, securing sales through it will likely follow soon after. However, it's incredibly important that any positive effects that mobile sales are having on the company ledger are kept in check.
Implementing small business software such as CashManager from Accomplish is a more than ample way to achieve this. In doing so, you can gain a better snapshot of how any mobile marketing campaign is influencing the wider outcomes of your enterprise.