Branding your business over Christmas may usually include applying an appropriate font or colour scheme to distributed materials, decorating your office or store or even just offering better deals and discounts to help show consumers that your business is in the holiday spirit.
However, one frontier which can save you time and money with any holiday marketing campaign is social media. Whilst you may think it's difficult to make your small business stand out online at any time - let alone Christmas - following these tips may just give you that edge:
Understand the importance of the holidays
Whilst it can be easy to get swept up in just how special the holiday season can be, your small business could really see a profits boost if you better understand the potential the period holds.
Research by social media marketing company Crowdtap found that over two-thirds (67 per cent) of shoppers purchased a gift or service they found on social media. If your company can make its offerings visible over the holidays, then an increase in business due to the inflated market is likely to follow suit.
Don't fear multiple platforms
It may be easiest to limit yourself to the big three of social media - Facebook, LinkedIn and Twitter - but there are a whole host of alternatives which could offer an audience, too. For example, Instagram can be of great use to small businesses. A lot of consumers will be image centric - even more so when shopping for holiday gifts - so if your company has an especially attractive offering and you're proud of it, showing pictures of it off across the network can really help drive customer engagement.
Whilst it may seem daunting to utilise a whole number of platforms, if your business is already using technology such as CashManager from Accomplish, turning your hand to further projects in the digital space may be easier than you think. Moreover, CashManager can help you keep track of any capital you may invest in a Christmas marketing campaign, ensuring that you can see exactly how your company is profiting from any increased presence on social media.