If you haven’t already incorporated video into your marketing strategy, you are missing out on the opportunity to reach and engage with a wider audience. As you can see from the statistics, video is accessed and watched by 78% of people each week, and more and more businesses are leveraging its benefits as a low cost and effective marketing tool.
Marketers who use video grow company revenue 49% faster year over year than organisations without video. (Brightcove).
Video engages consumer attention more than any other medium. Audiences want short, informative, digestible content that can be viewed from any platform at any time. What can be summerised in a short engaging video will take hours to convey in text.
On social media, audiences are ten times more likely to embed, share and comment on video content than any other post. That means more reach and more engagement for your business.
Human connection
Video builds trust by creating a human connection between the consumer and the product. Television adverts have been harnessing the power of building an emotional connection between the consumer and the brand since the 40’s.
Marketers are further leveraging the power of video and emotion by including testimonials as part of their marketing campaign. Testimonials are more effective when you can see and hear the person giving the review. This is a very powerful way to influence the consumer by increasing trust and brand recognition.
SEO
YouTube has over a billion users - almost one-third of total internet users. Google owns YouTube so it’s no surprise that websites with videos rank higher in Google search. Adding a video to your website can increase the chance of a front-page Google result by 53 times.
You have the potential to reach millions of people in a short amount of time without breaking the budget. Make video a top priority in your next marketing agenda.