According to the latest data about Facebook interaction, there are now 25 million small businesses engaging with their customers online. With the shift towards social media interaction in order to build a following for your company, this could be worth noting as you head into the future. The definition for a small business page on Facebook consists of three criteria. Firstly, the page must be a 'Business' page, rather than a mislabelled personal one. Secondly, businesses directly managed by Facebook don't count towards the total. And finally, the page must have been active within the last 28 days. This highlights that small business pages are being utilised by people worldwide in order to sell themselves to their clients in fun, engaging ways that will hopefully turnover a profit for them. Therefore, the evidence points towards creating and maintaining an online presence alongside your small business software innovations in order to remain ahead of the curve, which will open you up to a much wider audience than sticking to traditional methods of advertising. However, there is more to social media presence than simply Facebook. Taking advantage of the major web-based communication outlets available to you will ensure you get the most out of your customer engagements. For example, Twitter is a microblogging platform that can be utilised to create short, catchy messages advertising products, competitions or development news to a group of people who actively choose to engage with you and your business. The very nature of the platform is tailored content towards their interests, and if they decide to follow your profile, you can be sure they're interested in both the types of products you sell and what you have to say to your customers.